Which social media platform is the most popular?
Quick Answer
Facebook is the most used social network, with around 3 billion monthly active users.
The Full Story
Facebook, launched in 2004, passed 3 billion monthly active users in 2023, meaning roughly one in three people on Earth uses it every month. YouTube is second, with around 2.5 billion users, followed by Instagram and WhatsApp, each with more than 2 billion. Meta, the parent company of Facebook, also owns Instagram, WhatsApp and Messenger, giving it several of the biggest platforms at once. TikTok has grown faster than almost any platform in history, passing 1 billion monthly users in 2021. Younger users increasingly favour short video platforms such as TikTok and YouTube Shorts.
Key Facts
YouTube Angle
Suggested video title for this topic:
"Which Social Media Platform Is the Most Popular — The Billion-User Club"